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~subject:"Virtuelle Organisation"
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Virtuelle Organisation
Relationship marketing
10
Beziehungsmarketing
9
Consumer behaviour
9
Konsumentenverhalten
8
Social Web
6
Social web
6
B-to-B-Marketing
5
Business-to-business marketing
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Computerspiel
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Lieferantenmanagement
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Supplier relationship management
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Video game
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Confidence
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Customer integration
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Kundenintegration
4
Marketing management
4
Marketingmanagement
4
Vertrauen
4
Virtual reality
4
Virtuelle Realität
4
Betriebliche Wertschöpfung
3
Customer satisfaction
3
Emotion
3
Trust
3
Value creation
3
Acculturation
2
Benchmarking
2
Brand community
2
Brand image
2
Business‐to‐business marketing
2
Change management
2
Christmas consumption
2
Customer engagement
2
Customer engagement behavior
2
Customer engagement emotion
2
Devising
2
Dienstleistungsmarketing
2
E-commerce
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Ecosystem
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Einzelhandel
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English
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Biggemann, Sergio
1
Fakhimi, Arezoo
1
Garry, Tony
1
Harwood, Tracy
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
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ECONIS (ZBW)
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Emergence of gamified commerce : turning virtual to real
Harwood, Tracy
- In:
Journal of electronic commerce in organizations : the …
10
(
2012
)
2
,
pp. 16-39
Persistent link: https://www.econbiz.de/10009669867
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2
The effects of anthropomorphised virtual conversational assistants on consumer engagement and trust during service encounters
Fakhimi, Arezoo
;
Garry, Tony
;
Biggemann, Sergio
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 314-324
Persistent link: https://www.econbiz.de/10014381402
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