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Virtual products as an extension of my body : exploring hedonic and utilitarian shopping value in a virtual reality retail environment
Alzayat, Ayman; Lee, Seung Hwan Mark - In: Journal of business research : JBR 130 (2021), pp. 348-363
Persistent link: https://www.econbiz.de/10012544810
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The effects of virtual reality (VR) on charitable giving : the role of empathy, guilt, responsibility, and social exclusion
Kandaurova, Maria; Lee, Seung Hwan Mark - In: Journal of business research : JBR 100 (2019), pp. 571-580
Persistent link: https://www.econbiz.de/10012024016
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Assessing Google Cardboard virtual reality as a content delivery system in business classrooms
Lee, Seung Hwan Mark; Sergueeva, Ksenia; Catangui, Mathew; … - In: Journal of education for business 92 (2017) 4, pp. 153-160
Persistent link: https://www.econbiz.de/10011735835
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Virtual reality : a review and a new framework for integrated adoption
Fares, Omar H.; Aversa, Joseph; Lee, Seung Hwan Mark; … - In: International journal of consumer studies 48 (2024) 2, pp. 1-26
Persistent link: https://www.econbiz.de/10014531682
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Is VR always better for destination marketing? : comparing different media and styles
Griffin, Tom; Guttentag, Daniel; Lee, Seung Hwan Mark; … - In: Journal of vacation marketing 29 (2023) 1, pp. 119-140
Persistent link: https://www.econbiz.de/10014246955
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Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying; Baek, Eunsoo - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 91-108
Persistent link: https://www.econbiz.de/10014475083