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Geographical information systems-based marketing decisions : effects of alternative visualizations on decision quality
Ozimec, Ana-Marija; Natter, Martin; Reutterer, Thomas - In: Journal of marketing 74 (2010) 6, pp. 94-110
Persistent link: https://www.econbiz.de/10008702737
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Managerial applicability of graphical formats to support positioning decisions
Cornelius, Britta; Wagner, Udo; Natter, Martin - In: Journal für Betriebswirtschaft : management review … 60 (2010) 3, pp. 167-201
Persistent link: https://www.econbiz.de/10008796436
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Visual decision making styles and geographical information systems
Ozimec, Ana-Marija; Natter, Martin; Reutterer, Thomas - In: Quantitative marketing and marketing management : …, (pp. 191-207). 2012
Persistent link: https://www.econbiz.de/10009621894
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Do Price Charts Provided by Online Shopbots Influence Price Expectations and Purchase Timing Decisions?
Drechsler, Wenzel - 2011
Online price comparison sites (shopbots) like PriceGrabber.com are the most powerful tools for consumers to easily compare prices and find offers for desired products. Besides providing distributions of actual prices in price comparison tables, shopbots like NexTag.com have recently introduced...
Persistent link: https://www.econbiz.de/10013118500
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Do price charts provided by online shopbots influence price expectations and purchase timing decisions?
Drechsler, Wenzel; Natter, Martin - In: Journal of interactive marketing : a quarterly … 25 (2011) 2, pp. 95-109
Persistent link: https://www.econbiz.de/10009129698