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An exploration of how boards of directors impact chief marketing officer performance : insights from the field
Whitler, Kimberly A. - In: AMS review : official publication of the Academy of … 12 (2022) 1/2, pp. 105-115
Persistent link: https://www.econbiz.de/10013401755
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The influence of the board of directors on outside-in strategy
Whitler, Kimberly A.; Puto, Christopher P. - In: Industrial marketing management : the international … 90 (2020), pp. 143-154
Persistent link: https://www.econbiz.de/10012322006
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Why the influence of women on boards still lags
Whitler, Kimberly A.; Henretta, Deborah A. - In: MIT sloan management review 59 (2018) 3, pp. 79-81
Persistent link: https://www.econbiz.de/10011840750
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When and how board members with marketing experience facilitate firm growth
Whitler, Kimberly A.; Krause, Ryan; Lehmann, Donald R. - In: Journal of marketing 82 (2018) 5, pp. 86-105
Persistent link: https://www.econbiz.de/10011912141
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The enterprise activism risk model : how good intentions can jeopardize business success
Whitler, Kimberly A.; Barta, Thomas - In: Journal of retailing 100 (2024) 2, pp. 330-340
Persistent link: https://www.econbiz.de/10015065293