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Die Bedeutung des Dienstleistu...
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Wahrnehmung
Consumer behaviour
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Reimer, Anja
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Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
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Psychology & marketing
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ECONIS (ZBW)
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Consumers' inferences about quality across diverse service providers
Reimer, Anja
;
Folkes, Valerie S.
- In:
Psychology & marketing
26
(
2009
)
12
,
pp. 1066-1078
Persistent link: https://www.econbiz.de/10003917024
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Duftmarketing für Dienstleistungsunternehmen : eine empirische Studie zur Wirkung von Duftstoffen in Banken
Reimer, Anja
;
Meyer, Judith
-
2003
Persistent link: https://www.econbiz.de/10001744490
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