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Wahrnehmung
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Consumer behaviour
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Lowrey, Tina M.
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Shrum, L. J.
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Gao, Fei
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HEC Paris research paper series
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Marketing letters : a journal of research in marketing
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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ECONIS (ZBW)
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COVID-19 is feminine : grammatical gender influences danger perceptions and precautionary behavioral intentions by activating gender stereotypes
Mecit, Alican
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 316-325
Persistent link: https://www.econbiz.de/10013177937
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2
Altering taste judgments with shapes : how and when shape-taste crossmodal correspondences can be applied in marketing designs
Gao, Fei
;
Lowrey, Tina M.
;
Shrum, L. J.
-
2020
Persistent link: https://www.econbiz.de/10012392739
Saved in:
3
The aesthetics of brand name design : form, fit, fluency, and phonetics
Roche, Sarah
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 180-196)
.
2016
Persistent link: https://www.econbiz.de/10011593197
Saved in:
4
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
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