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Wahrnehmung
Advertising
19
Werbung
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Advertising effects
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Consumer behaviour
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Haley, Eric
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Avery, Elizabeth Johnson
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Christy, Timothy P.
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Kim, Juran
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Lee, Yoon-joo
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Spielmann, Nathalie
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Journal of business research : JBR
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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The role of gender and message strategy in the perception of advocacy advertising
Lee, Yoon-joo
;
Haley, Eric
;
Avery, Elizabeth Johnson
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
Saved in:
2
Experience effects on interactivity : functions, processes, and perceptions
Kim, Juran
;
Spielmann, Nathalie
;
McMillan, Sally J.
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1543-1550
Persistent link: https://www.econbiz.de/10009681937
Saved in:
3
The influence of advertising context on perceptions of offense
Christy, Timothy P.
;
Haley, Eric
- In:
Journal of marketing communications
14
(
2008
)
4
,
pp. 271-291
Persistent link: https://www.econbiz.de/10003761782
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