A distinguishing feature of the information era is the saliency of people's attention as a scarce resource. Unlike an earlier time when information was a valuable resource, its easy availability has shifted the focus to the limited bandwidth that people can devote to ubiquitous media and news....

We analyze the problem that enterprises face when having to decide on the most effective way to advertise several items belonging to their inventories within the company's webpages. We show that the ability to arbitrarily partition a website among items leads to a comparative advantage among...