Feature-based attributes and the roles of consumers' perception bias and inference in choice
Year of publication: |
2019
|
---|---|
Authors: | Wu, Fang ; Swait, Joffre ; Chen, Yuxin |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 36.2019, 2, p. 325-340
|
Subject: | Choice modeling | Feature-based attribute | Inference | Perception bias | Random utility | Bayesian estimation | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Systematischer Fehler | Bias | Bayes-Statistik | Bayesian inference | Induktive Statistik | Statistical inference | Experiment | Entscheidung | Decision | Theorie | Theory |
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