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~subject:"Wahrnehmung"
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Wahrnehmung
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Markenführung
17,031
Brand management
17,009
Theorie
14,264
Theory
14,023
Markenimage
10,873
Brand image
10,658
Produktentwicklung
9,964
Beziehungsmarketing
9,941
Relationship marketing
9,928
Markenartikel
9,129
New product development
8,790
Brand
8,034
USA
6,793
Deutschland
6,792
United States
6,544
Innovation
6,309
Produktionsfunktion
6,198
Germany
6,033
Customer satisfaction
5,778
Kundenzufriedenheit
5,777
Social Web
5,750
Social web
5,743
Produktgestaltung
5,629
Online-Handel
5,508
Online retailing
5,494
Perception
5,355
Production function
5,282
Online-Marketing
5,197
Internet marketing
5,139
Product design
4,559
Service quality
4,556
Dienstleistungsqualität
4,548
Einzelhandel
4,460
Innovationsmanagement
4,375
Retail trade
4,352
Innovation management
4,237
Werbewirkung
4,203
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210
Collection of articles of several authors
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14
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Weimann, Joachim
22
Wolfers, Justin
22
Kiesewetter, Dirk
21
Kuhn, Andreas
20
Fochmann, Martin
19
Krishna, Aradhna
17
Meier, Martin
17
Blaufus, Kay
16
Heifetz, Aviad
16
Hundsdoerfer, Jochen
16
Pope, Devin G.
15
Schipper, Burkhard
15
Caplin, Andrew
14
Dreher, Axel
14
Schnellenbach, Jan
14
Bjørnskov, Christian
13
Fischer, Justina A. V.
13
Geishecker, Ingo
13
Spiller, Achim
12
Falkinger, Josef
11
Heineck, Guido
11
Snowberg, Erik
11
Süssmuth, Bernd
11
Eliaz, Kfir
10
Sielaff, Christian
10
Sousa-Poza, Alfonso
10
Usman, Osly
10
Han, Heesup
9
Price, Joseph
9
Steiner, Paul
9
Wiedmann, Klaus-Peter
9
Cruces, Guillermo
8
Del Giovane, Paolo
8
Giuliano, Paola
8
Glaeser, Edward L.
8
Guiso, Luigi
8
Himmler, Oliver
8
Pieters, Rik
8
Raghubir, Priya
8
Schupp, Jürgen
8
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National Bureau of Economic Research
32
Springer Fachmedien Wiesbaden
27
OECD
6
Verlag Dr. Kovač
6
IGI Global
5
Christian-Albrechts-Universität zu Kiel
4
Erasmus Research Institute of Management
3
Goethe-Universität Frankfurt am Main
3
Kassel University Press GmbH
3
Nomos Verlagsgesellschaft
3
Zentrum für Empirische Forschung
3
Bundesinstitut für Risikobewertung
2
Ernst-Moritz-Arndt-Universität Greifswald
2
Europäischer Wirtschafts- und Sozialausschuss
2
Fraunhofer-Institut für System- und Innovationsforschung
2
Friedrich-Schiller-Universität Jena
2
GIGA German Institute of Global and Area Studies
2
Melbourne Business School
2
Mindestlohnkommission
2
Peter Lang GmbH
2
epubli GmbH
2
Aide à la Décision Economique, Ottignies-Louvain-la-Neuve
1
Arbeitskreis Quantitative Steuerlehre
1
Asian Studies Association of Australia
1
Associazione degli Industriali della Provincia di Verona
1
Australien / Information and Research Services
1
Berlin Partner GmbH
1
Bonn Graduate School of Economics
1
Books on Demand GmbH <Norderstedt>
1
Bundesministerium für Bildung und Forschung
1
Bureau of European Policy Advisers
1
Campus Verlag
1
Carl von Ossietzky Universität Oldenburg
1
Carl-Auer-Systeme Verlag und Verlagsbuchhandlung GmbH
1
Christian-Albrechts-Universität zu Kiel / Institut für Volkswirtschaftslehre
1
Compagnon-Marktforschungs-Institut <Stuttgart>
1
DRN
1
De Gruyter Oldenbourg
1
Deutsches Institut für Entwicklungspolitik, Berlin
1
Deutschland / Antidiskriminierungsstelle des Bundes
1
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Journal of business research : JBR
93
Journal of retailing and consumer services
61
International journal of hospitality management
45
Discussion paper series / IZA
38
International journal of selection and assessment
38
Tourism management : research, policies, practice
34
SpringerLink / Bücher
33
Journal of business ethics : JOBE
32
NBER working paper series
32
International journal of consumer studies
30
Working paper / National Bureau of Economic Research, Inc.
30
The international journal of human resource management
29
Journal of marketing research : JMR
28
Discussion paper / Centre for Economic Policy Research
27
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
27
Psychology & marketing
27
Journal of travel and tourism marketing
26
NBER Working Paper
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
25
Product experience
25
Marketing : ZFP ; journal of research and management
23
IZA Discussion Papers
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Research
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Tourism management perspectives : TMP
20
Academy of Management journal : AMJ
19
CESifo working papers
19
Marketing letters : a journal of research in marketing
19
Journal of retailing
18
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
18
IZA Discussion Paper
17
Journal of business and psychology
17
Journal of marketing communications
17
Journal of behavioral decision making
16
Asia Pacific journal of marketing and logistics
15
Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
15
International journal of advertising : the review of marketing communications
14
Journal of consumer behaviour : an international research review
13
Journal of economic behavior & organization : JEBO
13
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ECONIS (ZBW)
5,060
EconStor
131
USB Cologne (EcoSocSci)
83
RePEc
6
USB Cologne (business full texts)
5
ArchiDok
4
OLC EcoSci
1
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1
Pink or blue? : the impact of gender cues on
brand
perceptions
Hess, Alexandra Claudia
;
Melnyk, Valentyna
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1550-1574
Persistent link: https://www.econbiz.de/10011616835
Saved in:
2
Relationships between
brand
perception
, ideology and consumer ethnocentrism in post-communist Romania
Iacob, Andreea
;
Kuada, John E.
;
Lawson, Lartey G.
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 85-110
Persistent link: https://www.econbiz.de/10010504724
Saved in:
3
The impact of influencer marketing on
perception
and experience of unknown, weak and strong brands
Pitz, Julia
;
Köhler, Isabelle
;
Esch, Franz-Rudolf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 14-24
Persistent link: https://www.econbiz.de/10011961756
Saved in:
4
It looks green : effects of green visuals in advertising on Chinese consumers'
brand
perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
5
Perception
and desired
brand
personality in organizations that internationalize services : the case of the Colombian business environment
Lopez-Rodriguez, Campo Elias
;
Cristancho-Triana, Gerson …
- In:
European research studies
23
(
2020
)
3
,
pp. 581-597
Persistent link: https://www.econbiz.de/10012287004
Saved in:
6
Seeing brands as humans : development and validation of a
brand
anthropomorphism scale
Golossenko, Artyom
;
Pillai, Kishore Gopalakrishna
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 737-755
Persistent link: https://www.econbiz.de/10012494713
Saved in:
7
The effect of perceived error stability,
brand
perception
, and relationship norms on consumer reaction to data breaches
Gao, Yixing
;
Zhang, Lu
;
Wei, Wei
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012495061
Saved in:
8
Investigating the relationship of semiotics associated with colour and font of Google logo with
brand
perception
Singla, Vikas
;
Viput Ongsakul
;
Sahil Raj
;
Khoa T. Tran
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 312-334
Persistent link: https://www.econbiz.de/10012613988
Saved in:
9
Understanding role of fonts in linking
brand
identity to
brand
perception
Singla, Vikas
;
Sharma, Nidhi
- In:
Corporate reputation review
25
(
2022
)
4
,
pp. 272-286
Persistent link: https://www.econbiz.de/10013463271
Saved in:
10
Differences in the effect of ethical labels on national
brand
and private label
brand
products on store and
brand
perception
: a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
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