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Being observed in the digital era : conceptualization and scale development of the perception of being observed
Lefkeli, Deniz; Tulan, Dilan; Gürhan-Canli, Zeynep - In: Psychology & marketing 39 (2022) 10, pp. 1992-2008
Persistent link: https://www.econbiz.de/10013465138
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Base-rate information in consumer attributions of product-harm crises
Lei, Jing; Dawar, Niraj; Gürhan-Canli, Zeynep - In: Journal of marketing research : JMR 49 (2012) 3, pp. 336-348
Persistent link: https://www.econbiz.de/10009563656
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Branding and corporate social responsibility (CSR)
Gürhan-Canli, Zeynep; Fries, Anne - In: Brands and brand management : contemporary research …, (pp. 91-109). 2010
Persistent link: https://www.econbiz.de/10003941308
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Branding and corporate social responsibility (CSR)
Gürhan-Canli, Zeynep; Fries, Anne - In: Essays on the success factors of cause-related marketing, (pp. 19-38). 2010
Persistent link: https://www.econbiz.de/10009313822