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Sales and advertising expendiutre for interwar American department stores
Scott, Peter; Walker, James T. - In: The journal of economic history 71 (2011) 1, pp. 40-69
Persistent link: https://www.econbiz.de/10009375510
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Sales and advertising rivalry in interwar US department stores
Scott, Peter; Walker, James T. - 2009
Persistent link: https://www.econbiz.de/10009375905
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Sales and advertising rivalry in interwar US department stores
Scott, Peter; Walker, James T. - 2009
Persistent link: https://www.econbiz.de/10009749569
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Advertising, promotion, and the competitive advantage of interwar UK department stores
Scott, Peter; Walker, James T. - 2008
Persistent link: https://www.econbiz.de/10009749591