Sales and advertising expendiutre for interwar American department stores
Peter M. Scott and James T. Walker
| Year of publication: |
2011
|
|---|---|
| Authors: | Scott, Peter ; Walker, James T. |
| Published in: |
The journal of economic history. - New York, NY [u.a.] : Cambridge Univ. Press, ISSN 0022-0507, ZDB-ID 3050-8. - Vol. 71.2011, 1, p. 40-69
|
| Subject: | Werbung | Advertising | Ausgaben | Expenditure | Absatz | Sales | Warenhaus | Department store | Wettbewerb | Competition | USA | United States | 1920-1939 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009375510