The recent growth of consumer-generated media (CGM), also known as “new” media, has changed the nature of interaction … media such as TV advertising. This research addresses the key question of whether new and traditional media reinforce or … damage each other’s effectiveness. This is an important question as traditional media - where the manufacturer creates …

der Filterung von Nachhaltigkeitsinhalten im Internet wahr und lässt durch die Bereitstellung kontinuierlicher …

This research examines social media users' value-creation processes and the drivers of a start-up company's successful … social media strategy. This research primarily aims to understand start-ups' effective utilization of social media and value … co-creation processes. Although utilizing social media has become key for many organizations, start-ups and small …