//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Website"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Direct-to-consumer marketing o...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Website
Consumer behaviour
3
Konsumentenverhalten
3
USA
3
United States
3
Beziehungsmarketing
2
Internet marketing
2
Online-Marketing
2
Relationship marketing
2
Advance-cash-credit payment
1
Advertising effects
1
Agency theory
1
Airline
1
Aktiengesellschaft
1
Analphabetismus
1
Behinderte
1
Benutzerschnittstelle
1
Bestellung
1
Bildungsniveau
1
China
1
Convenience store
1
Corporate Governance
1
Corporate governance
1
Customer value
1
Declining markets
1
Demand
1
Disabled persons
1
Educational achievement
1
Eigentümerstruktur
1
Engineering
1
Estimation
1
Firm performance
1
Fluggesellschaft
1
Genetic engineering
1
Genetically modified product
1
Gentechnik
1
Gentechnisch erzeugtes Produkt
1
HR marketing
1
Illiteracy
1
Ingenieurwissenschaft
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Liu, Yuping
2
Maurer, Steven D.
1
Shrum, L. J.
1
Published in...
All
Business horizons
1
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A dual-process model of interactivity effects
Liu, Yuping
;
Shrum, L. J.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 53-68
Persistent link: https://www.econbiz.de/10003863801
Saved in:
2
Developing effective e-recruiting websites : insights for managers from marketers
Maurer, Steven D.
;
Liu, Yuping
- In:
Business horizons
50
(
2007
)
4
,
pp. 305-314
Persistent link: https://www.econbiz.de/10003494737
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->