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The effect of perceptual fluency and enduring involvement on situational involvement in an online apparel shopping context
Im, Hyunjoo; Ha, Young - In: Journal of fashion marketing and management 15 (2011) 3, pp. 345-362
Persistent link: https://www.econbiz.de/10009268716
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Effects of site design on consumer emotions: role of product involvement
Ha, Young; Lennon, Sharron J. - In: Journal of research in interactive marketing : … 4 (2010) 2, pp. 80-96
Persistent link: https://www.econbiz.de/10003991295
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Online visual merchandising (VMD) of apparel web sites
Ha, Young; Kwon, Wi-Suk; Lennon, Sharron J. - In: Journal of fashion marketing and management 11 (2007) 4, pp. 477-493
Persistent link: https://www.econbiz.de/10003736072
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The perceptual fluency effect on pleasurable online shopping experience
Im, Hyunjoo; Lennon, Sharron J.; Stoel, Leslie - In: Journal of research in interactive marketing : … 4 (2010) 4, pp. 280-295
Persistent link: https://www.econbiz.de/10008749792