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Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu; Suzuki-Lambrecht, Yoshikazu; Lueck, Jennifer; … - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
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Leitfaden Online-Marketing ; [Bd. 1]
Schwarz, Torsten (contributor) - 2007
Persistent link: https://www.econbiz.de/10003494259
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Leitfaden Online-Marketing : [das Wissen der Branche]
Schwarz, Torsten (contributor) - 2007
Persistent link: https://www.econbiz.de/10009374811
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Analyzing advergames : active diversions or actually deception ; an exploratory study of online advergames content
Dahl, Stephan; Eagle, Lynne C.; Báez, Carlos - In: Young consumers : insight and ideas for responsible … 10 (2009) 1, pp. 46-59
Persistent link: https://www.econbiz.de/10003843809
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Online cooperation mechanism : game analysis between a restaurant and a third-party website
Xu, Jingmei; Hu, Li; Guo, Xiaolong; Yan, Xia - In: Journal of revenue and pricing management 19 (2020) 1, pp. 61-73
Persistent link: https://www.econbiz.de/10012297863
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Small clicks, great effects : the immediate and delayed influence of websites containing serious games on behavior and attitude
Courbet, Didier; Bernard, Françoise; Joule, Robert-Vincent - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 949-969
Persistent link: https://www.econbiz.de/10011644536
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Examination of restaurants online pricing strategies : a game analytical approach
Guo, Xiaolong; Zheng, Xiabing - In: Journal of hospitality marketing & management 26 (2017) 6, pp. 659-673
Persistent link: https://www.econbiz.de/10011754081
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Online Traffic Games : Should Firms Compete on Website Speed or Website Capacity?
Hosseini, Leila; Mookerjee, Vijay - 2022
The emergence of Google's Speed Update incentivizes firms to improve website performance to rank higher on Google search. We study two modes of web traffic competition: Website Speed (response-based) and Website Capacity (capacity-based). The response-based decision process starts with choosing...
Persistent link: https://www.econbiz.de/10014076874
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Guerrilla marketing on the Internet : the definitive guide from the father of Guerrilla marketing
Levinson, Jay Conrad; Meyerson, Mitch; Scarborough, … - 2008
Persistent link: https://www.econbiz.de/10003685340
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Leitfaden Online-Marketing ; [Bd. 1]
Schwarz, Torsten (contributor) - 2008 - 2. Aufl
Persistent link: https://www.econbiz.de/10003705580