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Website
Consumer behaviour
14
Internet marketing
14
Konsumentenverhalten
14
Online-Marketing
14
Social Web
11
Social web
11
Beziehungsmarketing
9
E-commerce
9
Electronic Commerce
9
Relationship marketing
9
Brand management
7
Internet
7
Markenführung
7
Online retailing
5
Online-Handel
5
Innovation adoption
4
Innovationsakzeptanz
4
Brand image
3
India
3
Indien
3
Markenimage
3
Mobile Anwendung
3
Mobile Business
3
Mobile application
3
Mobile business
3
Viral marketing
3
Virales Marketing
3
Bekleidung
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Bekleidungsindustrie
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Clothing
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Clothing industry
2
Confidence
2
Consumer Behavior
2
Digitalisierung
2
Digitization
2
Information technology
2
Informationstechnik
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Innovation management
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English
4
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Ahuja, Vandana
4
Jain, Neha
3
Medury, Yajulu
2
Alavi, Shirin
1
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Handbook of research on IoT, digital transformation, and the future of global marketing
1
International journal of logistics economics and globalisation
1
Metamorphosis : a journal of management research
1
Strategic e-commerce systems and tools for competing in the digital marketplace
1
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ECONIS (ZBW)
4
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Segmenting online consumers using K-means cluster analysis
Jain, Neha
;
Ahuja, Vandana
- In:
International journal of logistics economics and …
6
(
2014/2017
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10011472330
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2
Digital marketing optimization
Jain, Neha
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Strategic e-commerce systems and tools for competing in …
,
(pp. 162-170)
.
2015
Persistent link: https://www.econbiz.de/10010509139
Saved in:
3
Impact of consumer internet self-efficacy and user friendliness of websites on e-commerce adoption
Alavi, Shirin
;
Ahuja, Vandana
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 149-163)
.
2021
Persistent link: https://www.econbiz.de/10012816096
Saved in:
4
Effective web management for B2C E-commerce in India
Jain, Neha
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Metamorphosis : a journal of management research
12
(
2013
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10011770660
Saved in:
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