Impact of consumer internet self-efficacy and user friendliness of websites on e-commerce adoption
Year of publication: |
2021
|
---|---|
Authors: | Alavi, Shirin ; Ahuja, Vandana |
Published in: |
Handbook of research on IoT, digital transformation, and the future of global marketing. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-7998-7192-7. - 2021, p. 149-163
|
Subject: | Textilhandel | Textile distribution | Online-Handel | Online retailing | Website | Indien | India |
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