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Female sports celebrities targeting female teenagers : a content analysis of magazine advertising
James, Melissa St. - In: Journal of business & economics research 8 (2010) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003946759
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Segmenting female consumers : high-involvement personal services
Milfelner, Borut; Vidergar Kikel, Tanja; Mumel, Damijan; … - In: International journal of retail & distribution management 45 (2017) 5, pp. 485-497
Persistent link: https://www.econbiz.de/10011706968
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Segmenting the Malaysian female young adolescent market based on gender roles and identities
Tan, Ser Zian; Chan, Kara; Poh Ling Tan - In: Young consumers : insight and ideas for responsible … 24 (2023) 6, pp. 704-720
Persistent link: https://www.econbiz.de/10014507530
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Motive-based taxonomy of professional softball fans : a segmentation study
Mumcu, Ceyda; Lough, Nancy; Coyner, Michelle - In: International journal of sport management and marketing … 22 (2022) 3/4, pp. 161-188
Persistent link: https://www.econbiz.de/10013362580
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"Don’t use “the weak word”" : women brewers, identities and gendered territories of embodied work
Rydzik, Agnieszka; Ellis-Vowles, Victoria - In: Work, employment and society : a journal of the British … 33 (2019) 3, pp. 483-499
Persistent link: https://www.econbiz.de/10012013459
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Social self-efficacy and digital mediums : what Indian women entrepreneurs say
Shah, Paragi K.; Mehta, Bijal N. - In: Go-to-market strategies for women entrepreneurs : …, (pp. 147-155). 2019
Persistent link: https://www.econbiz.de/10012221046
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Do women perceive incivility from men as selective? : examining main effects, coping responses, and boundary conditions
Lopez-Alvarez, Grisel; Cardador, M. Teresa; Restubog, Simon - In: Human resource management 63 (2024) 3, pp. 517-532
Persistent link: https://www.econbiz.de/10014543789
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Consumption to compensate for the feeling of "loss of ownership of self" women’s journeys through the liminal transitions of marriage
Ranjitha G. P.; Unnithan, Anandakuttan B.; Belk, Russell W. - In: International journal of consumer studies 47 (2023) 1, pp. 350-372
Persistent link: https://www.econbiz.de/10014248875
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Feeling your way as an occupational minority : the gendered sensilisation of women electronic music artists
Parsley, Samantha - In: Management learning : the international journal for … 53 (2022) 4, pp. 697-717
Persistent link: https://www.econbiz.de/10013397669
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Exploring ourselves : exploiting and resisting gendered identities of women academics in accounting and management
Haynes, Kathryn; Fearfull, Anne - In: Pacific accounting review 20 (2008) 2, pp. 185-204
Persistent link: https://www.econbiz.de/10003932816