Female sports celebrities targeting female teenagers : a content analysis of magazine advertising
Year of publication: |
2010
|
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Authors: | James, Melissa St. |
Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 8.2010, 1, p. 1-13
|
Subject: | Frauen | Women | Printwerbung | Print advertising | Jugendliche | Youth | Sportler | Athletes | Celebrity-Werbung | Celebrity endorsement | Weibliche Arbeitskräfte | Women workers | Werbewirkung | Advertising effects | Sportmarketing | Sports marketing | Bibliometrie | Bibliometrics | Zielgruppe | Target group |
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