The wine industry, considered to be male-dominated, has seen a growing share of women winemakers. Using a randomized … online experiment, we investigate how the producer's gender influences consumers' willingness to pay for the wine. Gender can … be identified either from the first name of the producer or from a gendered group of wine producers. Using a Tobit and a …

This study explores U.S. wine consumers' perception of wine and health by gender, age, and ethnic background. An … consumers and the effect of gender, age, or ethnicity on their perceptions of wine and health. An online survey was used to … extensive body of epidemiological studies suggests that there are health benefits from moderate wine drinking. In light of an …