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Weinbau
Consumer behaviour
15
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Brand image
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Designation of origin
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Rod, Michel
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Rojas-Méndez, José I.
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Le Nestour, Manon
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Rojas-Méndez, José
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International journal of wine business research : IJWBR
1
Journal of food products marketing
1
Journal of international food & agribusiness marketing : JIFAM
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ECONIS (ZBW)
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Brand personalities of global wine exporters : a collective reputation theory perspective
Rojas-Méndez, José
;
Hine, Michael J.
;
Rod, Michel
- In:
Journal of international food & agribusiness marketing …
30
(
2018
)
1
,
pp. 88-105
Persistent link: https://www.econbiz.de/10011965775
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2
Understanding attitude and behavior of Canadian consumers toward organic wine
Rojas-Méndez, José I.
;
Le Nestour, Manon
;
Rod, Michel
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 375-396
Persistent link: https://www.econbiz.de/10011432268
Saved in:
3
Chilean wine producer market orientation : comparing MKTOR versus MARKOR
Rojas-Méndez, José I.
;
Rod, Michel
- In:
International journal of wine business research : IJWBR
25
(
2013
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10009743711
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