This paper studies the impact of ad-avoidance behavior in media markets. We consider a situation where viewers can avoid advertisement messages. As the media market is a two-sided market, increased ad-avoidance reduces advertisers' value of placing an ad. We contrast two financing regimes,...

This paper explores the effects that collusion can have in newspaper markets where firms compete for advertising as well as for readership. We compare three modes of competition: i) competition in the advertising and the reader market, ii) semi-collusion over advertising (with competition in the...

Das Pay-TV ist eine Angebotsform des Fernsehens, die Ökonomen a priori positiv betrachten, weil sie auf der Basis des üblichen marktwirtschaftlichen Preismechanismus funktioniert, das grundsätzlich das Angebot nach der Nachfrage und damit nach den Präferenzen der Zuschauer steuert. Die...

We empirically investigate the relevance of multi-homing in two-sided markets. First, we build a micro-founded structural econometric model that encompasses demand for differentiated products and allows for multi-homing on both sides of the market. We then use an original dataset on the Italian...