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Consumer interests annual : ... annual conference of the American Council on Consumer Interests
American Council on Consumer Interests - Columbia, Mo. : ACCI - 40.1994 - 46.2000
Persistent link: https://www.econbiz.de/10000536855
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Routledge handbook on consumption
Keller, Margit (contributor) - 2017
pt. I. Theoretical and methodological perspectives on consumption -- pt. II. Consumers and markets : introduction -- pt. III. Global challenges in consumption : introduction -- pt. IV. Politics and policies of consumption : introduction -- pt. V. Consumption and social divisions : introduction...
Persistent link: https://www.econbiz.de/10013181493
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Routledge handbook on consumption
Keller, Margit (ed.); Halkier, Bente (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011606641
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Oxford : Oxford University Press; anfangs: Chicago, …; … - 1.1974/75 -
Persistent link: https://www.econbiz.de/10000353577
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Consumption & generational change : the rise of consumer lifestyles
Jones, Ian Rees (ed.); Higgs, Paul (contributor);  … - 2009
Persistent link: https://www.econbiz.de/10003728733
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Die Wandlung des Konsumverhaltens älterer Konsumenten seit dem Zweiten Weltkrieg
Kaib, Iris - 2008
Persistent link: https://www.econbiz.de/10003494227
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred (ed.) - 2005 - 1. Aufl.
Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...
Persistent link: https://www.econbiz.de/10002493684
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Journal of public policy & marketing
Thousand Oaks, CA : Sage Publishing; früher: Ann Arbor …; … - 2.1983 -
Persistent link: https://www.econbiz.de/10001637445
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred - 2005
EU-Mitglieder -- 1 Polen -- 2 Slowakei -- 3 Tschechien -- 4 Ungarn -- Europa und USA -- 5 Belgien -- 6 Dänemark -- 7 … -- 15 Schweden -- 16 Schweiz -- 17 Spanien -- 18 USA. … Marketingfakten aus 17 europäischen Ländern und den USA kann als hilfreiches Arbeitsinstrument für den eigenen internationalen …
Persistent link: https://www.econbiz.de/10014018991