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Annotated bibliography of generic commodity promotion research
Hurst, Susan J.; Forker, Olan D. - 1991 - Rev
Persistent link: https://www.econbiz.de/10000835184
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Global imbalances and modern capitalism : a structural approach to understanding the present economic crisis
Cowling, Keith; Dunn, Stephen P.; Tomlinson, Philip R. - In: Journal of post-Keynesian economics : JPKE 33 (2011) 4, pp. 575-596
Persistent link: https://www.econbiz.de/10009309670
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Annotated bibliography of generic commodity promotion research
Ferrero, Jennifer L.; Boon, Leen; Kaiser, Harry M.; … - 1996 - Rev
Persistent link: https://www.econbiz.de/10000935081
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Tobacco advertising and promotion
Saffer, Henry - In: Tobacco control in developing countries, (pp. 215-236). 2000
Persistent link: https://www.econbiz.de/10001558870
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Annotated bibliography of generic commodity promotion research
Hurst, Susan J.; Forker, Olan D. - 1989
Persistent link: https://www.econbiz.de/10000797035
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Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice - In: Journal of global marketing 27 (2014) 5, pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
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The globalization of guinness : marketing taste, transferring technology
Pilcher, Jeffrey - In: Jahrbuch für Wirtschaftsgeschichte 65 (2024) 1, pp. 17-35
Brewed in 50 countries and consumed in 150, Guinness Stout has become a global commodity. Although associated with Irish pubs and diasporic populations, it has also become popular in former British colonies of Africa and Southeast Asia. This article adopts a mobility studies perspective to show...
Persistent link: https://www.econbiz.de/10014555640
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Framing and word choice in childhood obesity reduction-focused advertising
Mayer, James Mark; Peev, Plamen; Mayer, Abby - In: Journal of managerial issues : JMI 34 (2022) 3, pp. 264-284
Persistent link: https://www.econbiz.de/10013397546
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Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel - In: Journal of international marketing 31 (2023) 3, pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
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A longitudinal examination of the relationship between national-level per capita advertising expenditure and national-level life satisfaction across 76 countries
Wiles, Michael A.; Janani, Saeed; Fotheringham, Darima; … - In: Marketing science 43 (2024) 3, pp. 542-563
Persistent link: https://www.econbiz.de/10014529244