A longitudinal examination of the relationship between national-level per capita advertising expenditure and national-level life satisfaction across 76 countries
Michael A. Wiles, Saeed Janani, Darima Fotheringham, Chadwick J. Miller
| Year of publication: |
2024
|
|---|---|
| Authors: | Wiles, Michael A. ; Janani, Saeed ; Fotheringham, Darima ; Miller, Chadwick J. |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 43.2024, 3, p. 542-563
|
| Subject: | advertising | life satisfaction | materialism | uncertainty reduction | well-being | Zufriedenheit | Satisfaction | Werbung | Advertising | Lebensqualität | Quality of life | Welt | World |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2021.0136 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014529244