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Food-related life style : development of a cross-culturally valid instrument for market surveillance
Grunert, Klaus G.; Brunsø, Karen; Bisp, Søren - 1993
Persistent link: https://www.econbiz.de/10000881069
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Citizenship and consumption
Soper, Kate (ed.); Trentmann, Frank (ed.) - 2008
Persistent link: https://www.econbiz.de/10003592391
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Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon; Pinto, Diego Costa; Borges, Adilson; … - In: The journal of brand management : an international journal 22 (2015) 9, pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
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Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
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Impact of culture on religiosity, cosmopolitanism and ethnocentrism
Deb, Madhurima; Sinha, Gautam - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10011529191
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Relevant or redundant : elite consumers' perception of foreign-made products in an emerging market
Khan, Hina; Bamber, David; Quazi, Ali - In: Journal of marketing management : MM 28 (2012) 9/10, pp. 1190-1216
Persistent link: https://www.econbiz.de/10009615191
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Markenkult : wie Waren zu Ikonen werden
Horx, Matthias (contributor); Wippermann, Peter (contributor) - 1995
Persistent link: https://www.econbiz.de/10000903778
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Cross-cultural comparison of consumer pre-purchase decision-making : anti-aging products
Assawavichairoj, Sutthipat; Taghian, Mehdi - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 27-46
Persistent link: https://www.econbiz.de/10011613290
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Fostering customer loyalty across countries in hospitality and tourism : a meta-analysis of cultural values as moderators
Qi, Xiaoxiao; Shi, Da; Huang, Zixuan; Chang, Wen - In: International journal of contemporary hospitality management 35 (2023) 5, pp. 1602-1619
Persistent link: https://www.econbiz.de/10014280870
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Vision 2017 : was Menschen morgen bewegt
Ullrich, Kerstin; Wenger, Christian - 2008
Die Gesellschaft für innovative Marktforschung (GIM) in Heidelberg legt nach "Neue Werte - neue Wünsche" (Metropolitan-Verlag 2001, hier nicht angezeigt) eine neue Studie zum gesellschaftlichen und kulturellen Wandel der nächsten 10 Jahre vor. Basis ist wieder die Delphi-Methode, eine (eher...
Persistent link: https://www.econbiz.de/10003597492