"The remarkable story of the world's most popular style of beer, from its humble birth in a far corner of the Austrian … book shows how pilsner influenced everything from modern-day advertising and marketing to today's craft beer movement." …

Beer has played a pivotal role in history, from the transition to an agarian lifestyle in ancient Mesopotamia to … bankrolling Britain's imperialist conquests. Beeronomics tells the story of beer through economics, the innovations it brought …Cover -- Beeronomics: How Beer Explains the World -- Copyright -- Dedication -- Contents -- List of Figures -- List of …

Beer has played a pivotal role in history, from the transition to an agarian lifestyle in ancient Mesopotamia to … bankrolling Britain's imperialist conquests. Beeronomics tells the story of beer through economics, the innovations it brought …

The global beer industry has transformed dramatically in recent decades. Two key trends include 1) consolidation … resulting from mergers, acquisitions and joint ventures, and 2) the largest firms expanding into new regions. While beer was … Western Europe. The primary products of the largest firms are pale lagers, with ales and numerous other potential beer …

brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the … mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This … brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the …