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Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K. - In: Handbook of marketing, (pp. 457-483). 2006
Persistent link: https://www.econbiz.de/10003335271
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The promises of global brands : market shares in major countries 2000-2009
Johansson, Johny K. - In: Handbook of research in international marketing, (pp. 20-47). 2011
Persistent link: https://www.econbiz.de/10009385001
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Global marketing : foreign entry, local marketing, & global management
Johansson, Johny K. - 2009 - 5. ed.
Persistent link: https://www.econbiz.de/10003750177
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Global marketing : foreign entry, local marketing, & global management
Johansson, Johny K. - 2006 - Fourth ed., internat. ed.
Persistent link: https://www.econbiz.de/10002564699
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Global marketing : foreign entry, local marketing & global management
Johansson, Johny K. - 2003 - 3. ed
Persistent link: https://www.econbiz.de/10001664024