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Strategic technology management : building bridges between sciences, engineering and business management
Tesar, George (ed.) - 2008 - 2nd ed.
Persistent link: https://www.econbiz.de/10003702082
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Internationalizing-innovation profiles and high-technology exports : does lone genius matter?
Shaffer, Monte J.; Chastagner, Kevin; Umeshg, U. N. - In: Journal of international marketing 24 (2016) 3, pp. 98-120
Persistent link: https://www.econbiz.de/10011584205
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Marketing in dynamischen Hochtechnologiemärkten : Lösungsansätze am Beispiel professioneller Personalcomputer
Hölzl, Markus - 1990
Persistent link: https://www.econbiz.de/10000818155
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In search of stupidity : over 20 years of high-tech marketing disasters
Chapman, Merrill R. - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10003316214
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The licensing of market development rights within technology alliances: a shareholder value perspective
Boyd, D. Eric; Spekman, Robert E. - In: The journal of product innovation management : an … 27 (2010) 4, pp. 593-605
Persistent link: https://www.econbiz.de/10003980071
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Internationale Marketingstrategien von Großunternehmen in den Investitionsgüter- und High-Tech-Märkten
Große-Oetringhaus, Wigand F. - In: Investitionsgüter- und High-Tech-Marketing (ITM) : …, (pp. 23-44). 1993
Persistent link: https://www.econbiz.de/10003390261
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In search of stupidity : over 20 years of high-tech marketing disasters
Chapman, Merrill R. - 2003
Persistent link: https://www.econbiz.de/10013549504
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The role of language and symbols in promotional strategies and marketing schemes
Epure, Manuela (ed.); Mihăes, Lorena Clara (ed.) - 2019
"This book explores the power of words and symbols used by promotional strategies and marketing schemes. It analyses how the consumers' choices are influenced by words, signs and symbols used in marketing communication. It also investigates the role of language as a tool of manipulation rather...
Persistent link: https://www.econbiz.de/10011805067
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Symmetry in the sensitivity of executive bonus on compensation to earnings and returns in high-technology firms
Kwon, Sung S. - In: Transparency and governance in a global world, (pp. 127-172). 2012
Persistent link: https://www.econbiz.de/10009708457
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Born globals : a cross-country survey on high-tech start-ups
Cannone, Giusy; Ughetto, Elisa - In: International business review : the official journal of … 23 (2014) 1, pp. 272-283
Persistent link: https://www.econbiz.de/10010235781