Abstract: Der Band beschäftigt sich mit der Fragestellung, ob die Organisation des Kammerwesens in einer einzigen Wirtschaftskammer, etwa nach österreichischem Modell, einer pluralistischen Organisation mit sektoral getrennten Kammern, wie z.B. in Deutschland, vorzuziehen ist.Behandelt werden...

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is...

1. Introduction -- 2. Understanding the bicycle as a product -- 3. Understanding the market through bicycle statistics -- 4. Marketing the bicycle -- 5. Twenty years of variety marketing in the Italian market: Cannondale 1998–2017 -- 6. Conclusion.