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Brand success : how the world's top 100 brands thrive and survive
Haig, Matt
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2011
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2nd ed.
Persistent link: https://www.econbiz.de/10009011500
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Brand failures : the truth about the 100 biggest branding mistakes of all time
Haig, Matt
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2011
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2. ed.
Persistent link: https://www.econbiz.de/10009011501
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Brand royalty : how the world's top 100 brands thrive & survive
Haig, Matt
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2004
Persistent link: https://www.econbiz.de/10011479712
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