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Creative Choice in a Kaleidic World
McVea, John; Dew, Nicholas; Venkataraman, S. - 2000
In this paper the authors identify the paradox that strategic choice requires an understanding of the future and that strategic choice also determines the future. They go on to suggest that a radically subjectivist approach may provide the basis of a theory of creative choice. This theory would...
Persistent link: https://www.econbiz.de/10014140625
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Sales growth of new pharmaceuticals across the globe : the role of regulatory regimes
Stremersch, Stefan; Lemmens, Aurélie - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 690-708
Persistent link: https://www.econbiz.de/10003885016
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Modeling global spill-over of new product takeoff
Everdingen, Yvonne Maria van (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10008662387
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The quest for citations : drivers of article impact
Stremersch, Stefan (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003392104
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Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan; Camacho, Nuno; Vanneste, Sofie; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 64-77
Persistent link: https://www.econbiz.de/10010517011
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The global entry of new pharmaceuticals : a joint investigation of launch window and price
Verniers, Isabel; Stremersch, Stefan; Croux, Christophe - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 295-308
Persistent link: https://www.econbiz.de/10009406672
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The effect of customer empowerment on adherence to expert advice
Camacho, Nuno; Jong, Martijn G. de; Stremersch, Stefan - 2014
Persistent link: https://www.econbiz.de/10010351528
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The effect of customer empowerment on adherence to expert advice
Camacho, Nuno; Jong, Martijn G. de; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 293-308
Persistent link: https://www.econbiz.de/10010427992
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The global entry of new pharmaceuticals : a joint investigation of launch window and price
Verniers, Isabel; Stremersch, Stefan; Croux, Christophe - 2011
Persistent link: https://www.econbiz.de/10009298241
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Editorial: Marketing competition in the 21st century
Heil, Oliver P.; Lehmann, Donald R.; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 161-163
Persistent link: https://www.econbiz.de/10009519923