presented throughout the European Union as one of the major drivers of change and Innovation. This article aims to move towards … a new business model in the tourism industry based on the circular economy and Innovation by setting out the principles …

companies have traditionally taken a cautious approach to innovation. This book explores the ways in which the adoption of new …

innovation for competitive reasons. This article focuses on the link between artificial intelligence and international business …

renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or … online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers … combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for …