Collaboration and co-creation : new platforms for marketing and innovation
Gaurav Bhalla
| Year of publication: |
2011
|
|---|---|
| Authors: | Bhalla, Gaurav |
| Publisher: |
New York, NY [u.a.] : Springer |
| Subject: | Marketing | Kundenintegration | Customer integration | Geschäftsmodell | Business model | Innovation | Wirtschaft | Business-to-Business-Marketing | Geschäftsplan |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XIV, 205 S. Ill., graph. Darst. 235 mm x 155 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-4419-7081-9 ; 978-1-4419-7081-7 ; 978-1-4419-7082-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008938800