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Case 1. Bringing the National Football League's Super Bowl to the big stage : the marketing and business aspects of Super Bowl XLVII / Richard W. Jensen -- Case 2. Rivalry in the German Bundesliga : opportunities for and threats to marketing fooball / Sebastian Uhrich, Johannes Berendt and Joerg...
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developed economies like Italy and emerging European economies, such as Poland. The authors stress the unique importance of …
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This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and...
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