pt. 1. Web 2.0 : strategic and operational business models -- pt. 2. Web 2.0 : applications for marketing -- pt. 3. Web 2.0 : travellers' behaviour -- pt. 4. Web 2.0 : knowledge management and market research.

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--

On December 26, 2004, a major tsunami hit several countries in South and Southeast Asia. The magnitude of the disaster across the entire region was of a scale that had not been experienced for many years. Among the range of responses which developed, one was an entirely on-line effort. A small...

Cover; Half Title; Title Page; Copyright Page; Dedication Page; Table of Contents; List of Figures; List of Tables; Acknowledgements; Preface; Chapter 1 Citizen relationship management by the Government of India through social media channels; Introduction; Review of the literature; Methodology; Analysis;...

"This book reviews important concepts, possible pedagogies and potential educational contexts related to social media use in the higher education classroom. It also looks at the evolving nature of the technologies and practices available in today's teaching and learning context as well as ones...