Cover; Title; Copyright; Contents; List of Figures; List of Tables; Acknowledgements; Introduction; Part I: Policy Issues; 1 Digital Television and Switchover Policies in Europe; 2 Television on the Internet: Challenges for Audiovisual Media Policy in a Converging Media Environment; 3 Making TV...

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them....

In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them....