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Geographic indications, trade and the functioning of markets
Evans, Phil - In: The intellectual property debate : perspectives from …, (pp. 345-360). 2006
Persistent link: https://www.econbiz.de/10003403540
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Global trends in gorcery retailing
Gielens, Katrijn; Dekimpe, Marnik G. - In: The SAGE handbook of international marketing, (pp. 413-428). 2009
Persistent link: https://www.econbiz.de/10003792166
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Gatekeepers to consumer markets : the role of retailers in international trade
Nord°as, Hildegunn Kyvik - In: The international review of retail, distribution and … 18 (2008) 5, pp. 449-472
Persistent link: https://www.econbiz.de/10003806188
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Markentransfer: der Stand der Forschung
Sattler, Henrik; Völckner, Franziska - In: Werbe- und Markenforschung : Meilensteine - State of …, (pp. 51-75). 2006
Persistent link: https://www.econbiz.de/10003415512
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Ausweis von Marken im Abschluss nach IFRS
Schmidt, Rüdiger - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003438970
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The effects of the Coffee Trademarking Initiative and Starbucks publicity on export prices of Ethiopian coffee
Arslan, Aslıhan; Reicher, Christopher Phillip - 2010
Persistent link: https://www.econbiz.de/10008903939
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The power of private label : a review of growth trends around the world
A. C. Nielsen <New York, NY> - [New York,NY] - Nachgewiesen 2005 -
Persistent link: https://www.econbiz.de/10003984013
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The effects of the Coffee Trademarking Initiative and Starbucks publicity on export prices of Ethiopian coffee
Arslan, Aslıhan; Reicher, Christopher Phillip - 2010
The Ethiopian government initiated the Ethiopian Coffee Trademarking and Licensing Initiative in 2004 for three coffee origins: Sidama, Yirgacheffe and Harar. Following a court case between Starbucks and the Ethiopian government regarding this initiative, Oxfam organized a publicity campaign....
Persistent link: https://www.econbiz.de/10003946117
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The effects of the Coffee Trademarking Initiative and Starbucks publicity on export prices of Ethiopian coffee
Arslan, Aslıhan; Reicher, Christopher Phillip - In: Journal of African economies 20 (2011) 5, pp. 704-736
Persistent link: https://www.econbiz.de/10009410686
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Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.; Geyskens, Inge - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 6-26
Persistent link: https://www.econbiz.de/10010337976