Cover; Half Title; Title Page; Copyright Page; Dedication Page; Table of Contents; List of Figures; List of Tables; Acknowledgements; Preface; Chapter 1 Citizen relationship management by the Government of India through social media channels; Introduction; Review of the literature; Methodology; Analysis;...

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication Page -- Table of Contents -- List of Figures -- List of Tables -- Acknowledgements -- Preface -- Chapter 1 Citizen relationship management by the Government of India through social media channels -- Introduction -- Review of the...

Citizen relationship management by government of india through social media channels / Rajan Gupta, University of Delhi, India, Saibal Pal, Defence Research & development Organization and Sunil K. Muttoo, University of Delhi, India -- Academia goes social media, mooc, spoc, smoc, and ssoc : the...

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand...

"All publicity is good publicity? Perhaps not. In recent years global fashion brands, including Burberry, Dior, Dolce & Gabbana and Prada, have struggled to shake off costly scandals. Campaigns have been called out for cultural appropriation, racism, misogyny, and even flirting with fascism....

Key Features:Distinguishes itself from other publications by its comprehensive analysis of the current status of electronic business, and future predictionsPresents case studies, real-world applications, best practices, lessons-learned of electronic businessDiscuss challenges, critical issues...