pt. I. Theoretical and methodological perspectives on consumption -- pt. II. Consumers and markets : introduction -- pt. III. Global challenges in consumption : introduction -- pt. IV. Politics and policies of consumption : introduction -- pt. V. Consumption and social divisions : introduction...

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...