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Brewed in 50 countries and consumed in 150, Guinness Stout has become a global commodity. Although associated with Irish pubs and diasporic populations, it has also become popular in former British colonies of Africa and Southeast Asia. This article adopts a mobility studies perspective to show...
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In this paper we analyze the evolution of beer consumption between countries and over time.Historically, there have … been major changes in beer consumption in the world. In recent times, per capita consumption has decreased in traditional … “beer drinking nations” while it increased strongly in emerging economies. Recently, China has overtaken the US as the …
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The global beer industry has transformed dramatically in recent decades. Two key trends include 1) consolidation … resulting from mergers, acquisitions and joint ventures, and 2) the largest firms expanding into new regions. While beer was … Western Europe. The primary products of the largest firms are pale lagers, with ales and numerous other potential beer …
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. Leadership and internationalization -- pt. VI. Boundless customer interfaces : social media and tourism. …
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