for communication between companies and their consumers -- Introduction -- Consumer-to-business relationships on the web … facilitate engagement -- Introduction -- Literature review -- Characterizing consumers' online brand related behaviour … -- Designing an effective social media strategy - understanding the basics of communication for engagement -- Revisiting …

-- Creepy and intrusive : a consumers' perspective of online personalized advertisements / Arlonda Stevens, Case Western Reserve …, india -- Trust relationships in social networks : a typology of strategies for communication between companies and their … consumers / Zandra Balbinot, University of Quebec in Montreal and Sandrine Prom Tep, University of Quebec in Montreal -- Like …