We study the impact on consumers of privatization and liberalization in the telecommunication sector for 15 EU Countries. Policy reforms are summarized by the OECD regulatory indicators (REGREF), that consider the extent of privatization, vertical disintegration, and market entry. After...

Cover; Half Title; Series Page; Title; Copyright; Contents; List of figures; List of tables; List of contributors; Acknowledgments; PART I Mobile financial services; 1 Mobile financial services: introduction, definition, and conceptualization; 2 Engaging non-active consumers to use mobile financial...

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--