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Objectives: To explore the determinants of consumer purchase intentions on foreign multi-sided e-commerce platforms (MSPs) within the context of the COVID-19 pandemic. Methods applied: The study relies on a survey of a representative sample of 810 Poles. Partial least squares structural equation...
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This study examines the impact of religiosity on preventive measures during the COVID-19 pandemic in the United States, specifically on mask usage, vaccine administration, booster doses, and the probability of testing positive for COVID-19. This study employs an extensive, recurrent dataset from...
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This exploratory research examines how the COVID-19 pandemic led to increases in consumers’ social media marketing behaviors in the United States (U.S.). Previous research on the impact of a pandemic has focused on behavior for preventive health, however, little attention has been given to the...
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