Although the significance of international corporate communications is growing rapidly, systematic understanding of this field is underdeveloped. This paper illustrates the status quo in this area, proposes an heuristic analytical grid and considers the future of cross border corporate...

Last year, the author of this paper presented his essay “From Back-Seat to Dashboard: The Global Navigation of International Corporate Communications”, showing that systematic understanding of international corporate communications (ICC) is not well developed and proposing a heuristic grid...

Corporate communication is becoming increasingly international. Very little is known, however, about the profile, business context and qualifications of German PR specialists responsible for this worldwide communication. This article reports on the initial findings of a new study on this topic