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Welt
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42
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37
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36
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33
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31
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31
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30
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29
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29
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28
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27
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27
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26
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26
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26
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25
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25
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24
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24
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24
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24
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24
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24
Levine, Ross
24
Razin, Asaf
24
Spolaore, Enrico
24
Wacziarg, Romain
24
Bagwell, Kyle
23
Fabozzi, Frank J.
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Rose, Andrew
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Strulik, Holger
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22
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22
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Christian-Albrechts-Universität zu Kiel
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IGI Global
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European Association of Evolutionary Political Economy
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European Conference on Informatics Application in Agriculture <2, 1999, Bonn>
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European Federation for Information Technology in Agriculture, Food and the Environment
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Federal Reserve Bank of Cleveland
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1
International
advertising
and communication : current insights and empirical findings
Diehl, Sandra
(
ed.
);
Terlutter, Ralf
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
Saved in:
2
Advertising
and communication : proceedings 4th International Conference on Research in
Advertising
(ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Diehl, Sandra
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10003011498
Saved in:
3
Uses and gratifications of smart speakers : modelling the effectiveness of smart speaker
advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1150-1171
Persistent link: https://www.econbiz.de/10012395646
Saved in:
4
International
Advertising
and Communication : Current Insights and Empirical Findings
Diehl, Sandra
(
contributor
);
Terlutter, Ralf
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10013520610
Saved in:
5
Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice
- In:
Journal of global marketing
27
(
2014
)
5
,
pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
Saved in:
6
Framing and word choice in childhood obesity reduction-focused
advertising
Mayer, James Mark
;
Peev, Plamen
;
Mayer, Abby
- In:
Journal of managerial issues : JMI
34
(
2022
)
3
,
pp. 264-284
Persistent link: https://www.econbiz.de/10013397546
Saved in:
7
Wildfire 2008:
creativity
with a human touch
Bernardin, Thomas
;
Kemp-Robertson, Paul
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 131-135
Persistent link: https://www.econbiz.de/10003808362
Saved in:
8
Advertising
on the Internet : how to get your message across on the World Wide Web
Barrett, Neil
-
1997
-
1. publ.
Persistent link: https://www.econbiz.de/10000620128
Saved in:
9
Evaluating empirical research into music in
advertising
: a congruity perspective
Oakes, Steve
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10003609570
Saved in:
10
Variables in
advertising
execution
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003610156
Saved in:
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