Evaluating empirical research into music in advertising : a congruity perspective
Year of publication: |
2007
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Authors: | Oakes, Steve |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007, 1, p. 38-50
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Subject: | Werbung | Advertising | Musik | Music | Werbewirkung | Advertising effects | Kognition | Cognition | Emotion | Empirische Methode | Empirical method | Bibliometrie | Bibliometrics | Welt | World |
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