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Global perspectives on health communication in the age of social media
Sekalala, Seif (ed.); Niezgoda, Brandon C. (ed.) - 2018
"This book presents research findings related to the dynamics of discussions, narratives, discourses, controversies, and news about illness, and pain & suffering as witnessed in a variety of patient populations--i.e. via age, race, specific disease etc. It also focuses on the experiences of...
Persistent link: https://www.econbiz.de/10012393073
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Effects of global communication on national competitiveness : evidence from Twitter communication network
Seo, Il-Jung; Cho, Jae-Hee - In: Journal of international trade & commerce 12 (2016) 5, pp. 107-121
Persistent link: https://www.econbiz.de/10011796758
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Contemporary issues in social media marketing
Rishi, Bikramjit (ed.); Bandyopadhyay, Subir (ed.) - 2018
-- Designing an effective social media strategy - understanding the basics of communication for engagement -- Revisiting … communication response hierarchy models -- The DAGMAR approach for setting SMART social media objectives -- Engaging the customer …Social media and brand communication -- Analysing the user-generated qualitative data -- Identifying the content …
Persistent link: https://www.econbiz.de/10011839940
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Contemporary issues in social media marketing
Rishi, Bikramjit (ed.); Bandyopadhyay, Subir (ed.) - 2018
, india -- Trust relationships in social networks : a typology of strategies for communication between companies and their …
Persistent link: https://www.econbiz.de/10014464807
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Contemporary Issues in Social Media Marketing
Rishi, Bikramjit - 2017 - First edition.
Cover; Half Title; Title Page; Copyright Page; Dedication Page; Table of Contents; List of Figures; List of Tables; Acknowledgements; Preface; Chapter 1 Citizen relationship management by the Government of India through social media channels; Introduction; Review of the literature; Methodology; Analysis;...
Persistent link: https://www.econbiz.de/10013181788
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Global marketing for the digital age
Bishop, Bill - 1999
Persistent link: https://www.econbiz.de/10000666600
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Social media in travel, tourism and hospitality : theory, practice and cases
Sigala, Marianna (ed.); Christou, Evangelos (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011549519
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--
Persistent link: https://www.econbiz.de/10011375482
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Using Facebook ad data to track the global digital gender gap
Fatehkia, Masoomali; Kashyap, Ridhi; Weber, Ingmar - In: World development : the multi-disciplinary … 107 (2018), pp. 189-209
Persistent link: https://www.econbiz.de/10011977951
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Tourism and social media in the world : an empirical investigation
Asongu, Simplice; Odhiambo, Nicholas M. - 2018
The study examines the relationship between tourism and social media from a cross section of 138 countries with data for the year 2012.The empirical evidence is based on Ordinary Least Squares, Negative Binomial and Quantile regressions. Two main findings are established. First, there is a...
Persistent link: https://www.econbiz.de/10011998532